Strategi Pemasaran Pupuk Organik Cair CV. Wong Agro Lestari

نویسندگان

چکیده

CV. Wong Agro Lestari merupakan perusahaan baru yang mempunyai produk pupuk organik cair memiliki permasalahan penjualan tercapai 59-67%, pemasaran terbatas dan adanya persaingan dengan pesaing. Tujuan penelitian ini adalah mengidentifikasi lingkungan internal eksternal dalam Agro, menganalisis strategi untuk meningkatkan penjualan, merumuskan alternatif Agro. Penelitian dilakukan di Desa Poncowati Kabupaten Lampung Tengah Provinsi Lampung. Metode penarikan sampel ditentukan teknik non probability sampling. Strategi berdasarkan matriks SWOT kualitas bermutu sesuai SNI, melakukan promosi menggunakan media digital, melengkapi sarana prasarana demplot berbasis IT, mempertahankan harga jual sertifikasi organik, sosialisasi memberikan edukasi kepada petani bekerjasama penyuluh, kios-kios pertanian marketplace. dirumuskan QSPM yaitu marketplace, SNI.

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ژورنال

عنوان ژورنال: Prosiding Seminar Nasional Pembangunan dan Pendidikan Vokasi Pertanian

سال: 2022

ISSN: ['2774-1982']

DOI: https://doi.org/10.47687/snppvp.v3i1.306